Case study

MSD - 360o digital services

Healthcare

Portugal

Case study summary

MSD is a global healthcare company focused on improving human and animal health through quality products and greater access to medicine. In 2022, WYgroup implemented MSD’s Marketing Automation strategy using Salesforce. This led to a significant increase in email engagement, with key performance indicators showing marked improvement compared to 2021.

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TransparencyWins ecosystem context

This case study was contributed by WYperformance, a software engineering partner represented in the TransparencyWins ecosystem. Case studies make delivered project experience, project context and reported outcomes visible to tech buyers. Review this contribution together with available client testimonials, partner insights, certifications and other company signals when evaluating relevance for a sourcing need.