TEQ Shift Webinar: Why Tech Leaders Lose Control at 10+ Software Engineers

Event by CREATEQ: About The coordination crisis no one talks about — and what works instead. Webinar for CPOs, CTOs and product leaders in large-scale software projects. The Problem: Requirements change mid-sprint. Teams build in different directions. Roadmaps diverge from reality. Strategic projects die in coordination hell. The old playbook — Jira, standups, quarterly planning — breaks at scale. What You'll Learn: Where projects actually break. Software projects don't fail because of bad code. Learn the specific points where alignment fails at 10+ engineers. What coordination looks like now. When traditional product management fails, what replaces it? CPOs share what they actually do differently. The role of tools. What tools can fix — and what they can't. Why tracking execution doesn't prevent misalignment. Handling the chaos. How other CPOs manage distributed context, changing priorities, unclear scope, and stakeholder expectations that diverge from reality. Real frameworks that work. How modern product teams stay coordinated across distributed squads. Practical approaches from companies that solved this problem. Join CPOs, CTOs and product leaders tackling the same challenges. From DACH companies managing complex product teams. Companies that rebuilt their product development playbook. Real problems. Real solutions. Who Should Attend: Product and tech leaders at DACH enterprises, dealing with: Distributed product teams that can't stay aligned Roadmaps that change faster than teams can execute Strategic initiatives that stall in coordination hell Tools that track work but don't create focus If you're managing 10+ engineers across squads, this is for you. Register here, and you'll get the webinar link via email. Limited seats. All registrants get the recording and key takeaways. See less