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Loyalty platform for the users of smoke-free products

Case Study

Loyalty platform for the users of smoke-free products

anyPoland

About

Philip Morris International wanted to introduce the new smoke-free IQOS system in Poland. We developed a loyalty platform called IQOS Club – both the client-side part for the users of this new product and the back-office system for the employees of Philip Morris. It allowed the company to successfully raise brand awareness in Poland.
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Transparency Wins Ecosystem Context

This verified B2B case study was submitted by **Pretius Software** and vetted on Transparency Wins — the leading directory for IT service providers and tech partners. Explore verified profiles, compare hourly sourcing rates, or leverage our free, impartial Value Leap advisory service to receive custom, vetted shortlists of IT partners tailored specifically for your procurement goals.