Case study

Loyalty platform for the users of smoke-free products

Poland

Case study summary

Philip Morris International wanted to introduce the new smoke-free IQOS system in Poland. We developed a loyalty platform called IQOS Club – both the client-side part for the users of this new product and the back-office system for the employees of Philip Morris. It allowed the company to successfully raise brand awareness in Poland.

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TransparencyWins ecosystem context

This case study was contributed by Pretius Software, a software engineering partner represented in the TransparencyWins ecosystem. Case studies make delivered project experience, project context and reported outcomes visible to tech buyers. Review this contribution together with available client testimonials, partner insights, certifications and other company signals when evaluating relevance for a sourcing need.