
Case Study
Salesmsg: From SMS Platform to CRM Powerhouse with RA’s Help
Telecommunications
United States
United StatesAbout
Routine Automation developed a custom AppExchange package for Salesmsg, enabling seamless two-way SMS and calling directly within Salesforce. Compatible with both Classic and Lightning, the integration automates message logging and triggers workflows. The project resulted in 27% client growth within a year, improved brand authority, and significantly higher customer retention rates.
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