
Case study
How Multiplex Achieved a 5.2%+ Revenue Lift Using AI‑Powered Forecasting
Media & Entertainment
Ukraine
UkraineCase study summary
S-PRO built an AI-based system focused on customer segmentation and uplift modeling. During the 10-day pilot, the test cinema achieved a 5.2%+ increase in revenue compared to the average performance of similar cinemas in the same network.
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