Case Study

Galp - Marketing Automation Adobe

Oil, Gas & Chemicals

Portugal

About

GALP challenged WYperformance to redefine its email marketing communication across all business areas. We created a simpler, younger tone tailored to each audience’s needs and lead source. Responsible for all newsletter design and copy, we helped increase open rates from 46% to 62%. This success is backed by a robust automation strategy implemented via Adobe.

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