Case study

Galp - Marketing Automation Adobe

Oil, Gas & Chemicals

Portugal

Case study summary

GALP challenged WYperformance to redefine its email marketing communication across all business areas. We created a simpler, younger tone tailored to each audience’s needs and lead source. Responsible for all newsletter design and copy, we helped increase open rates from 46% to 62%. This success is backed by a robust automation strategy implemented via Adobe.

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TransparencyWins ecosystem context

This case study was contributed by WYperformance, a software engineering partner represented in the TransparencyWins ecosystem. Case studies make delivered project experience, project context and reported outcomes visible to tech buyers. Review this contribution together with available client testimonials, partner insights, certifications and other company signals when evaluating relevance for a sourcing need.