Why Freight Visibility Fails at the Data Layer

Real-time freight visibility cannot compensate for incomplete carrier feeds, delayed milestones, inconsistent identifiers, and blind spots at ports or modal handoffs. The paper shows that these data limitations persist across ocean, road, rail, and air transport, even when visibility platforms add prediction, automation, or new interfaces. Its central implication is that dependable exception management matters more than standalone dashboards. Logistics leaders should assess data provenance, mode coverage, update precision, integration with operational systems, and provider accountability before treating visibility claims as decision-ready.