TransparencyWins
Software engineering talent
A.O.

Talent profile

Senior Digital & Business Analytics Expert

Expert

Talent summary

10+ years driving strategic plans using Adobe Analytics, A/B Testing, SQL, and Python. Expertise in customer behavior and personalization.

Skills and experience

A highly experienced professional (10+ years) in Business and Digital Marketing Analysis. Expertise includes building reports using Adobe Analytics clickstream, identifying strategic insights, and diagnosing data discrepancies. Routinely conducts A/B Tests, designs dashboards (Power BI, Tableau), and collaborates with technical and product teams on test measurement strategies. Previous roles include leading reporting automation, maintaining KPIs, and providing real-time insight to marketing leadership across EMEA & APAC. Proficient in SQL, Python, SAP, and various data visualization tools. Full professional fluency in English and Italian.

TransparencyWins ecosystem context

This talent profile was contributed by a software engineering partner, a software engineering partner represented in the TransparencyWins ecosystem. It makes individual skills, seniority, location, indicative rates and reported availability visible as part of the company's broader capability profile. Review this profile together with the contributing company's case studies, certifications and other available signals when assessing relevance for a sourcing need.