Transparency Wins
B2B talent pool
A.O.

Talent

Senior Digital & Business Analytics Expert

Expert

Summary

10+ years driving strategic plans using Adobe Analytics, A/B Testing, SQL, and Python. Expertise in customer behavior and personalization.

Detailed profile

A highly experienced professional (10+ years) in Business and Digital Marketing Analysis. Expertise includes building reports using Adobe Analytics clickstream, identifying strategic insights, and diagnosing data discrepancies. Routinely conducts A/B Tests, designs dashboards (Power BI, Tableau), and collaborates with technical and product teams on test measurement strategies. Previous roles include leading reporting automation, maintaining KPIs, and providing real-time insight to marketing leadership across EMEA & APAC. Proficient in SQL, Python, SAP, and various data visualization tools. Full professional fluency in English and Italian.

Transparency Wins Ecosystem Context

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