AI Reduces Friction in Life & Annuity Distribution

Rising demand for retirement products is exposing execution gaps in life and annuity distribution. The discussion highlights how complex, multi-layered sales channels and poor product articulation extend sales cycles and increase acquisition costs. AI-assisted tooling helps agents translate complex policies into intuitive terms, while automation streamlines underwriting, suitability checks, and policy issuance. Leaders should focus on compressing the distribution cycle and improving retention, where cost and conversion advantages are already emerging.